RealtyeVest’s Innovative Marketplace Is Proving an Early Hit Among Real Estate Sponsors

RealtyeVest Transforms its Crowdfunding Technology for Client Use

RealtyeVest-logo-lgJacksonville, FLA (October 26, 2017) – RealtyeVest has once again expanded its platform to include a one-of-a-kind Marketplace. Clients can now utilize the RealtyeVest cutting-edge back-end technology to promote their own deals. Offering fully automated integration with a Sponsor’s front-end allows investors access to entire deal metrics including deal specifics, sponsor information, videos, images, documentation including execution tools, customized CRM and dashboards, accreditation and funding.

The company, a leading online marketplace, has announced today that it has signed multiple new clients for its unique platform, RealtyeVest Marketplace. The future of real estate capital raising is here thanks to RealtyeVest’s solution, which leverages crowdsourcing technology to deliver a simple, real-time, transparent solution for real estate sponsors to comprehensively manage its capital campaigns at substantially lower costs along with great results.

“Since launching the Marketplace recently, we’ve received some rather interesting traction,” said Dan Summers, CEO of RealtyeVest. “So far, one national and one regional subdivision developer, one national self-storage operator, one large regional single-family house redeveloper, a real estate investment fund, and a very large international hotel developer in the process of a massive Orlando, Florida development, have signed up for our solution. This is quite a menu of operators all looking to automate their capital raising abilities utilizing our crowdsourcing technology.”

To launch the new program, the company charges a fraction of the cost typically charged to raise funds. As an added benefit, RealtyeVest does not ask for any percentage of the eventual capital raised. “We’re receiving traction as a result of a void in the marketplace for raising capital,” Summers added. “Crowdfunding has gotten a lot of publicity recently, and there are many larger well-established companies that want in but don’t know exactly how nor do they want to wait. The bigger companies realize the value in monetizing a deal quickly, and as a result, increasing deal flow and cutting back on their workforce and overhead.”

Up to now, traditional capital raising methods have proven drawn out and slow. In addition, reaching out to large groups of investors can be complicated, particularly when they’re coming from multiple entities. Sending documents to numerous investors can also be a tedious and costly process. Conversely, RealtyeVest Marketplace instantaneously pushes tens of thousands of emails through digital marketing to investors and tracks results in real time with its custom dashboard.

Find out more information at https://www.realtyevest.com

About RealtyeVest

RealtyeVest is an online marketplace that connects investors and sponsors (real estate owner-operators) to crowdfund exclusive real estate investments. Real Estate is the primary focus of our company’s platform and technology is the instrument we use to disseminate investment opportunities. Our platform allows RealtyeVest members to browse, research and make informed investment decisions on exclusive real estate offers. Find out more information at https://www.realtyevest.com

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The Truths Behind Crowdsourcing Technologies

The not-so-far-fetched science-fiction series, Wisdom of the Crowd exploits the most sensational benefits of real-time crowdsourcing platforms like RealtyeVest and draws parallels to the ridiculous, cringe-worthy fantasy world of The Circle, starring Tom Hanks and Emma Watson.  In an industry like online real estate crowdfunding, where privacy can cost thousands upon thousands of dollars, the notion of people willingly relinquishing their data to go wild goose chasing and risking their lives seems contradictory of the ongoing battle for online privacy battles fought by men like Edward Snowden and backed by the majority of the nation. (And, frankly, the idea sounds a bit reminiscent of a little 2016 fad known as Pokémon Go, which seemingly dropped off the face of the earth as quickly as it appeared.)

Raising capital: Old school vs New school

“Dialing for dollars,” a phrase used by real estate investment firms trying to get capital raised for their deals. It usually lasts from opening to the close of business every day, and would go on until the deal closed. That’s how it was done in the 20th century. Old school. In the 21st, where technology is a driving force, it’s all about making things easier, and that includes raising capital.

Real estate investment firms all over the country are acquiring properties and turning them into profit. However, this is no easy feat. A lot goes into raising capital for a deal. Today, real estate sponsors will target an acquisition. Once the firm comes across an acquisition, a Letter of Intent (LOI) is drawn up, which is an agreement between the sponsor and the seller outlining the price and terms. Once the LOI, and subsequently the Purchase and Sales Agreement (PSA) is signed, the process to raise capital begins.

First things first, a Private Placement Memorandum (PPM) is drafted by legal counsel which normally will take a month and $10,000-$20,000. This is followed by dialing for dollars.

To get started, one maybe two people with the firm sit down and look over an existing investor list and make warm-calls to investors advising them of a new opportunity. These firms in most cases, have a Reg D 506(b) exemption, which prohibits general solicitation of the real estate offering, and is only offered to friends, family and “existing” clients.

Not being able to reach out to new investors means relying on their existing network to support the project, which slows the success rate considerably. The firms can not advertise under the exemption, making it incredibly difficult to get the word out about a project.

Then once these firms start to receive investments, managing investors and making distributions to investors or entire entities in multiple places is another ordeal.

It’s a long drawn out process just to get even a percentage of the funds raised for a new project, that in many cases result in success, but are costly and time-consuming. Fortunately, technological advances have served as a catalyst to launch a once formidable task into effortless achievement.

Step into the new school, now real estate firms have the option to manage their fundraising efforts from one location. Online platforms and accompanying software help sponsors manage investors and use promotional tools that will streamline a faster more consistent capital-raising process.    

Sponsors who are formidably exhausted by the idea of “dialing for dollars” now have significant capabilities such as managing investor information, and sending documents electronically that allow for e-signatures. This eliminates the need to make constant phone calls and sending documents via snail mail. Contemporary methods of raising capital now include the use of accessible software that eliminates the need for sponsors to have to send documents and distributions to multiple places.

Additionally, modern technology allows for easier and faster communication. Sponsors can now issue correspondence and updates and communicate with investors via email and chat.

Keeping in mind that to be able to take full advantage of the software capabilities, sponsors need to be able to get new investors on board. That’s when promotional tools become an invaluable part of the process, as sponsors now have the ability to use a variety of multimedia applications to engage existing and prospective investors. Digital marketing now plays a huge roll in disseminating real-time data instantly to tens of thousands of investors with the click of a button.

Video, imagery, webinars, podcasts and the ability to share these things on social media are not only changing the way sponsors generate buzz about their projects with the goal of securing investment funds, but it’s also an extension of branding sponsors can take full advantage of.

In the past, much of the rate of success depended on the managing of many aspects of bringing a project to fruition. Now sponsors can decide on one platform and utilize several digital marketing strategies and high level analytical tools to gauge investor’s interest in singular deals. This in turn, enables the sponsor to create better targeting and segmentation through email, syndication, and content marketing. Essentially, sponsors now have the option to build upon those old school practices by using available technology to improve their capital raising methods.

Click the following link to learn more about utilizing a commercial real estate investing platform.

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